@article{IR,
      author = {Mak, Jimmy and Neuhauser, Theresa and Noble, Stephen and  Zaharia, Serghei},
      url = {http://digitalcollections.ohsu.edu/record/41277},
      title = {Vancouver Clinic & Humana: strategic expansion of  Medicare Advantage Alliance Clinics},
      publisher = {Oregon Health and Science University},
      abstract = {This report is to provide Vancouver Clinic and Humana with  strategic direction for successfully expanding the  partnership’s medical footprint through the growth of  Medicare Advantage alliance clinics. The scope of this  project focuses on what lessons were learned from the  Gresham location through interviews with staff, brokers,  and leadership, and from the research turn that into a best  practice guide for opening new locations such as the clinic  in Happy Valley. These best practices also include  strategies to convert the partnership's target demographic  to Humana members and then align them with a Vancouver  Clinic medical home. The recommendations in this report are  made to influence three core goals: attract, grow, and  retain patient membership at the partnered alliance clinic.  Consideration was made to the short and long-term goals of  the clinic, namely a transition to value-based care.  Recommendations include fostering a growth-oriented  provider relationship management plan, implementing a  bilateral member-conversion strategy, and developing a  competitive advantage through oral health integration.},
      number = {IR},
      doi = {https://doi.org/10.6083/bpxhc41277},
      recid = {41277},
      address = {2023-07-12},
}