TY  - GEN
N2  - The Reproductive Health Equity Act (RHEA) works to increase access to sexual and reproductive health services for all Oregonians by expanding coverage to include comprehensive contraceptive counseling, voluntary sterilization, screenings for pregnancy, sexually transmitted infections (STIs), breast and cervical cancers, counseling on STIs and relationship safety, and abortion (Oregon Health Authority, n.d.).  Adolescents in particular are a population that face decreased access to recommended preventative health services while also accounting for half of the STI cases reported each year (CDC, 2018; CDC, 2019).  In partnership with Multnomah County Health Department and Multnomah County Student Health Centers, this pilot project was created to educate and advertise sexual and reproductive health services to adolescents through a social media campaign.  The social media campaign included 12 weekly posts, addressing 3 monthly topics, published onto the Student Health Centers Instagram account. Next steps may include assessing impact through adolescent feedback, addressing further sexual and reproductive health topics, or using other social media platforms such as Facebook or TikTok to expand reach and audience. 
DO  - 10.6083/000000638
DO  - DOI
AB  - The Reproductive Health Equity Act (RHEA) works to increase access to sexual and reproductive health services for all Oregonians by expanding coverage to include comprehensive contraceptive counseling, voluntary sterilization, screenings for pregnancy, sexually transmitted infections (STIs), breast and cervical cancers, counseling on STIs and relationship safety, and abortion (Oregon Health Authority, n.d.).  Adolescents in particular are a population that face decreased access to recommended preventative health services while also accounting for half of the STI cases reported each year (CDC, 2018; CDC, 2019).  In partnership with Multnomah County Health Department and Multnomah County Student Health Centers, this pilot project was created to educate and advertise sexual and reproductive health services to adolescents through a social media campaign.  The social media campaign included 12 weekly posts, addressing 3 monthly topics, published onto the Student Health Centers Instagram account. Next steps may include assessing impact through adolescent feedback, addressing further sexual and reproductive health topics, or using other social media platforms such as Facebook or TikTok to expand reach and audience. 
AD  - Oregon Health and Science University
T1  - Creating a reproductive health social media campaign: a pilot project
DA  - 2021
AU  - Merrigan, Melissa
L1  - https://digitalcollections.ohsu.edu/record/9090/files/Merrigan.Melissa.2021.pdf
PB  - Oregon Health and Science University
PY  - 2021
ID  - 9090
L4  - https://digitalcollections.ohsu.edu/record/9090/files/Merrigan.Melissa.2021.pdf
KW  - Social Marketing
KW  - Reproductive Health
KW  - Sexual Health
KW  - Social Media
KW  - adolescents
TI  - Creating a reproductive health social media campaign: a pilot project
Y1  - 2021
L2  - https://digitalcollections.ohsu.edu/record/9090/files/Merrigan.Melissa.2021.pdf
LK  - https://digitalcollections.ohsu.edu/record/9090/files/Merrigan.Melissa.2021.pdf
UR  - https://digitalcollections.ohsu.edu/record/9090/files/Merrigan.Melissa.2021.pdf
ER  -