000009090 001__ 9090
000009090 005__ 20240124114317.0
000009090 0247_ $$2DOI$$a10.6083/000000638
000009090 037__ $$aETD
000009090 245__ $$aCreating a reproductive health social media campaign: a pilot project
000009090 260__ $$bOregon Health and Science University
000009090 269__ $$a2021
000009090 336__ $$aFinal project
000009090 502__ $$bD.N.P.
000009090 520__ $$aThe Reproductive Health Equity Act (RHEA) works to increase access to sexual and reproductive health services for all Oregonians by expanding coverage to include comprehensive contraceptive counseling, voluntary sterilization, screenings for pregnancy, sexually transmitted infections (STIs), breast and cervical cancers, counseling on STIs and relationship safety, and abortion (Oregon Health Authority, n.d.).  Adolescents in particular are a population that face decreased access to recommended preventative health services while also accounting for half of the STI cases reported each year (CDC, 2018; CDC, 2019).  In partnership with Multnomah County Health Department and Multnomah County Student Health Centers, this pilot project was created to educate and advertise sexual and reproductive health services to adolescents through a social media campaign.  The social media campaign included 12 weekly posts, addressing 3 monthly topics, published onto the Student Health Centers Instagram account. Next steps may include assessing impact through adolescent feedback, addressing further sexual and reproductive health topics, or using other social media platforms such as Facebook or TikTok to expand reach and audience. 
000009090 650__ $$aSocial Marketing$$035023
000009090 650__ $$aReproductive Health$$039784
000009090 650__ $$aSexual Health$$012333
000009090 650__ $$aSocial Media$$039867
000009090 6531_ $$aadolescents
000009090 691__ $$aSchool of Nursing$$041370
000009090 7001_ $$aMerrigan, Melissa$$uOregon Health and Science University$$041354
000009090 8564_ $$9bc8d51e9-d85f-4d12-a4cf-c7475fecb74b$$s8968981$$uhttps://digitalcollections.ohsu.edu/record/9090/files/Merrigan.Melissa.2021.pdf
000009090 905__ $$a/rest/prod/00/00/00/63/000000638
000009090 909CO $$ooai:digitalcollections.ohsu.edu:9090$$pstudent-work
000009090 980__ $$aTheses and Dissertations