TY - GEN N2 - This Capstone concerns the social problem of racism in the United States' food system. The present boom in popular food discourse (PFD) influences how Americans define and relate to the United States' food system. I reviewed critical race discourse analysis (CRDA) critiques of PFD to identify how racism presents in PFD and how it is challenged. Using Fraser's (2000, 2003, 2008) Social Justice framework, I found that dominant PFD caters to hegemonic whiteness by employing frames laden with white supremacist ideology that cause maldistribution, misrecognition, and misrepresentation for people of color (POC) involved in the U.S. food system. The racist frames of dominant PFD reflect and perpetuate the systemic racism in our food system and violate the racial equity aspect of social justice. Emergent PFD content challenges this systemic racism primarily through self-recognition which can subsequently lead to redistribution of resources and representation for POC, together amounting to Fraser's three dimensions of social justice. However, this strategy alone cannot disrupt systemic racism within the PFD industry or the broader U.S. food system because it does not alter the system of privilege and oppression established by white supremacist ideology. A parity of participation by all who participate in PFD creators and consumers, white and non-white is necessary to decenter whiteness, the ideological root of the problem, to achieve social justice for those oppressed by racism in the U.S. food system. DO - 10.6083/8p58pd54h DO - DOI AB - This Capstone concerns the social problem of racism in the United States' food system. The present boom in popular food discourse (PFD) influences how Americans define and relate to the United States' food system. I reviewed critical race discourse analysis (CRDA) critiques of PFD to identify how racism presents in PFD and how it is challenged. Using Fraser's (2000, 2003, 2008) Social Justice framework, I found that dominant PFD caters to hegemonic whiteness by employing frames laden with white supremacist ideology that cause maldistribution, misrecognition, and misrepresentation for people of color (POC) involved in the U.S. food system. The racist frames of dominant PFD reflect and perpetuate the systemic racism in our food system and violate the racial equity aspect of social justice. Emergent PFD content challenges this systemic racism primarily through self-recognition which can subsequently lead to redistribution of resources and representation for POC, together amounting to Fraser's three dimensions of social justice. However, this strategy alone cannot disrupt systemic racism within the PFD industry or the broader U.S. food system because it does not alter the system of privilege and oppression established by white supremacist ideology. A parity of participation by all who participate in PFD creators and consumers, white and non-white is necessary to decenter whiteness, the ideological root of the problem, to achieve social justice for those oppressed by racism in the U.S. food system. AD - Oregon Health and Science University T1 - White supremacy and food media: identifying and challenging racism in popular food discourse DA - 2022 AU - Becker, Darci R. L1 - https://digitalcollections.ohsu.edu/record/9704/files/Becker.Darci.2022.pdf PB - Oregon Health and Science University PY - 2022 ID - 9704 L4 - https://digitalcollections.ohsu.edu/record/9704/files/Becker.Darci.2022.pdf KW - Social Justice KW - Food KW - Racism KW - Systemic Racism KW - food discourse KW - decentering whiteness KW - critical race discourse analysis TI - White supremacy and food media: identifying and challenging racism in popular food discourse Y1 - 2022 L2 - https://digitalcollections.ohsu.edu/record/9704/files/Becker.Darci.2022.pdf LK - https://digitalcollections.ohsu.edu/record/9704/files/Becker.Darci.2022.pdf UR - https://digitalcollections.ohsu.edu/record/9704/files/Becker.Darci.2022.pdf ER -