Firearm-related injuries and deaths are a serious risk among Veterans in rural areas, where almost 25% of Veterans reside. Firearm ownership is more common among Veterans (45%) than non-Veterans (20%), and 1 in 3 Veteran firearm owners store at least one firearm unlocked and loaded. With Veteran input and local VA collaboration, educational materials were created promoting secure firearm storage and disseminated within a rural VA healthcare center. This study sought to evaluate Veterans’ perceptions of the materials.